There is a market when there is demand. In recent years, the demand for retail cosmetic display cases in China is very large. What is the role of retail cosmetic display cases? Is it helpful to the sales of cosmetics? Let's take a look at the role of cosmetic display cases.
Generally speaking, the function of the cosmetics display cabinet is mainly to display cosmetics, improve the lighting rate, and promote the value of cosmetics. It is usually used in shopping malls, supermarkets, and other places.
The function of retail cosmetic display cases:
1. Eye-catching: in order to attract consumers and make it convenient for consumers to visit and purchase, retail stores should flexibly choose the display location, display space, display location, stacking method, etc. of cosmetics according to the characteristics of cosmetics, so as to make customers clear at a glance.
2. Illustrative: all kinds of descriptive materials of cosmetic display containers, such as price, article number, fabric, brand, place of origin, etc., should be comprehensive and true so that consumers can fully understand the cosmetic display containers.
3. Artistic beauty: on the premise of maintaining the independent aesthetic feeling of cosmetics, the display of cosmetic display cabinets should make the cosmetics cleverly layout and reflect each other through artistic modeling, so as to achieve the artistic effect of overall beauty. The method of the display should be novel, unique and ingenious, which has an irresistible attraction to consumers. Pay attention to certain aesthetic principles, beautiful, generous, symmetrical, coordinated, but also an appropriate use of some accessories, make full use of artistic techniques to show the beauty of cosmetics.
4. Sense of richness: cosmetics are optional goods. Consumers hope to have more choices when they buy them so that they can compare their quality, style, color, and price carefully. In the display, the cosmetics are orderly, the goods are complete and rich, which makes consumers feel that there is a large choice, and the store has a feeling of prosperity.
5. Rationalization: according to the psychological requirements and shopping habits of consumers, the display cabinets of the same kind or series of cosmetics should be displayed in the same place. The height of the display should be appropriate, easy for consumers to watch and feel, and improve the visibility and positive visual effect of cosmetics.
So how to implement the display cabinet production to the site decoration?
In terms of trade rules, it is divided into two parts:
A.Production of standard props for a display cabinet (factory side)
B shop site wall ceiling floor construction (decoration team).
These two parts have their own advantages: the factory can purchase a large number of raw materials, batch production, good labor efficiency, mechanization, high degree of standardization, guaranteed product quality, short installation period, usually one day or one night, the most important thing is that the national unified "image appearance" can effectively enhance the brand image. If it is to do shopping counter, ceiling floor you can't move, basically don't need any decoration company to help you can complete the cabinet installation, open on time.
Of course, the decoration company (team) can assist you to complete the wall construction according to the site size, the simple shelf production of the warehouse, the ceiling and installation of ceiling lamps, the floor treatment, and the assistance of cabinet construction all play a key role, especially in the operation of the franchise store!
This time about the function of a customized cosmetics display cabinets and how to implement the production of the display cabinets to the site decoration, you can browse our website if you like https://www.oyeshowcases.com。
Searches related to retail display cabinets:
Post time: Jul-03-2021